Quality Standards and Bonus Terms

As a responsible site and casino affiliate, I make sure to give you everything you need to make an informed decision about where to play online.

Sadly, there’s plenty of affiliates out there who do anything but. Instead, they employ extremely dubious marketing tactics. Misleading people through various channels with their promotions and advertising, stating things that are simply not true.

Then there are others who routinely spam peoples email inboxes, mobile phones and player forums/blogs with advertising material.

Things are changing though as both the United Kingdom Gambling Commission and the Advertising Standards Agency are cracking down on this behaviour.


All UKGC casinos will have to make sure their advertising and banners are fully compliant with standards. This will also apply to all their affiliates as well.

When it comes to welcome bonus signup offers, everyone will have to make specific things clear. These include:

  • Offers are for those over 18 only
  • Offers are for new customers only
  • A clear link to either the bonus offer’s terms and conditions or the site’s general T&Cs
  • Information and links about responsible gambling. For example, www.begambleaware.org

In order to stop spammers, they won’t be paying affiliates for signups that come from non-compliant sources such as phone texts and emails. Or indeed, through anything that isn’t approved. Also, it is expected that most UK casinos will end their sub-affiliate programmes.

This should improve the quality of information out there. Something that will benefit everyone especially you, the player.

Welcome Bonuses

In my reviews, if available, I will provide the casino’s approved link to their welcome bonus offer’s T&Cs. In addition, I always advise players that they should read the terms prior to signing up. Furthermore, if there are specific ‘need to knows’, then I look to mention them in my review.

All the bonus information provided by a casino should be absolutely crystal clear on things such as:

  • The percentage/amount of bonus being offered
  • The minimum deposit amount
  • The maximum bonus amount being offered
  • What you have to do to receive the bonus
  • What wagering requirements are
  • How long you have to complete the wagering
  • How much different games, e.g. slots, blackjack, video poker or specific titles contribute to the wagering
  • Which games/slots are excluded from the being played with the bonus e.g. Super Monopoly Money, Castle Builder series
  • Maximum bet size per round/spin

Bonuses can be a great way to enjoy playing at a new casino. However, please remember you don’t have to take a bonus, it is not compulsory, it’s a choice.

You can opt out or simply not enter a specific code. If a bonus you don’t want has been applied then contact the casino’s customer services to ask them to remove it. Just make sure you don’t start playing before you do.

It is also expected there will be changes to other post welcome bonus promotions too. When this becomes clearer I will provide an update.

If you are playing at a fair trusted casino, as all of the one reviewed on the site are, then you should have no issues with a welcome bonus if you read and follow the T&Cs.


All content on this site is for 18+ only, always read the casino’s terms and conditions. BeGambleAware

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